Exchange banners
GET THOSE EXCHANGE BANNERS OFF YOUR HOME PAGE
"Join Our Link Exchange And Get Thousands Of Visitors Each Day "FREE"
Sound familiar? Banner exchanges are a popular and effective way to generate new traffic for a Website at no cost to the site owner. That's a winning combination. And it works. But beware the drawbacks.
Most webmasters follow the train of logic that goes like this: "If I get more advertising for free by showing other site's banners more frequently, then I will put those banners on my highest traffic page: my Home Page."
Bzzzzzz. Wrong answer. Thank you for playing.
A home page has a purpose. That purpose is to capture the attention and interest of each visitor arriving at the site. A visitor not immediately captured will move on, possibly
never to return.
To lose that potential customer in the hopes of "maybe" getting another one in the future is not a good business plan. Take the banners off the home page and put them deeper in the site. Also remove buttons to download browsers unless you sell browsers, awards unless they are really BIG ones, hit counters, pictures of the family dog unless he is for sale, and other non-essential diversions from the message the page is trying to convey.
Make those first few moments with a new visitor as focused as possible. Make every word and every image work towards making the visitor relax and decide to prowl around the site. That's what Websites are for: Capturing attention and leading the visitor to a buying decision.
Get the money, then show them all the banners you want